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BMC

Carrefour drives proximity store growth with Control-M

13K stores

in 30 countries

540 new branches

in 5 years

11.8x increase

in data transfers

Overview

The Carrefour Group, with 13,000 multi-format stores in 30 countries, is a world leader in providing high-quality food at affordable prices.

The Carrefour Argentina division is the country’s top multi-format supermarket chain with more than 590 branches under the Carrefour Market, Express, Maxi, Hiper, and Carrefour.com.ar brands. With a presence in 22 provinces, the company has been part of the daily life of millions of Argentines, delivering a wide range of products and services for almost 40 years.

The Challenge

Carrefour is reinforcing its omni-channel strategy and increasing in-store customer engagement. In big cities, that means increasing the density of small and proximity formats. As part of this expansion strategy, Carrefour Argentina planned to open 540 Express branches within five years.

To conduct daily business, each store generates massive data sets. The amount of required data exchanges have increased dramatically with the growth of Express stores. Due to their size, Express stores must communicate frequently with the centralized processing system. For example, stock replenishment cycles need to occur more often. Express stores also require regular updates to price and discount lists.

These data exchanges are vital. Any communication problem could affect the availability or prices of products, ultimately leading to losses in revenue, unhappy customers, and reputational damage.

The Solution

Carrefour needed to add new technological capabilities to support the increased number of data exchanges and application workflows generated by the new branches.

For more than 10 years, Carrefour has used Control-M to orchestrate data and application workflows across platforms and ensure all its business processes happen in order and on time. Carrefour’s longtime partner consultancy, CG Consultores SRL, advised the company to implement Control-M Managed File Transfer, which allowed it to support data transfers and processes 11.8 times greater than when it managed 50 branches with the same resource set just five years earlier.

Business Impact

By maintaining a single, unified view, Control-M Managed File Transfer enabled real-time problem detection of file transfer-related issues and quick remediation, enhancing the quality of data at each store.

With Control-M Managed File Transfer, Carrefour was able to:

  • Efficiently manage rapid business growth
  • Improve data quality
  • Eliminate information exchange problems
  • Reduce stock issues
  • Enhance communication between stores and the central processing system

“Control-M has truly become a fundamental tool for our business.”

— Daniel Di Paola, Jefe Back Office, Operaciones Gestión de Usuarios

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